Here are my top 3 factors to consider when starting an enamel pin business.
1. Research the Market
It's important to do some research and understand the current market for enamel pins. This includes understanding the types of pins that are popular and in demand, as well as the price points that are typical for this type of product.
You'll want to do a deep dive within the pin game to see what's out there already. You don't want to step on any toes but more importantly, you want to provide something that stands out. Which leads me to the second point...
2. Develop a Unique Pin
In a crowded market of pin makers, it's important to stand out and offer something unique. This could be through the design of your pins, the materials you use, or the way you market and sell your products.
3. Plan your Business Strategy
Starting a business involves more than just creating a product. You'll need to consider how you'll sell your pins, whether that's through your own online store or through other channels like wholesale or retail. You'll also need to consider how you'll manufacture and distribute your pins, as well as how you'll handle marketing, branding, and customer service.
There's a lot that goes into running a success enamel pin business, but if you put in the work and keep in mind these 3 points, you'll be put in a position to succeed!
